When I first saw Ada Zanditon’s SS 2011 collection it was almost as if being thrown back into math class. The constant symmetry and perfect geometrical shapes make her collection so interesting to look at. It is described as a mathematical exploration of spiritual and environmental ideas which allow the Egyptian pyramid structures to create natural patterns, similar to the formation of coral. The vibrant colors mixed with more subtle ones hints towards an image of “reefs of pyramids”.
Ada Zanditon interned with Alexander McQueen before studying at the London College of Fashion. After she graduated she started to work at the Centre for Sustainable Fashion and set up her own company after working with Gareth Pugh.
Zanditon uses a range of organic and natural fabrics as well as innovative waste reducting and energy conscious solutions to create sculptural, elegant and desirable fashion. She sources the fabrics from ethical and reliable manufacturers and encourages personal relationships towards them. The studio she uses has eco friendly light bulbs, eco friendly cleaning products and recycled stationary.
Going back to her current designs, one can be amazed how efficient she creates highly innovative fashion with great ethical standards. The determinism she projects is inspirational and the importance of improving just small things (light bulbs, stationary) is brought forth. Ada Zanditon’s SS 11 collection is one that comes from a fusion of aesthetics of delicate structures and coral reefs, and at the same time illustrates deeper environmental issues which she solves sustainably through this collection.
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